OVERVIEW
Garrett published a white paper in April 2023 showcasing its groundbreaking "Tractor Series" turbo technology. This white paper was presented at the Farm Machine Technology summit held in New Delhi, India, in April 2023 and simultaneously published on Garrett's Knowledge Center portal.
OBJECTIVES
Develop a white paper tailored for OEMs (Original Equipment Manufacturers), offering comprehensive insights and analysis on Garrett's "Tractor Series" turbo technology.
Explore how engine downsizing with Garrett’s boosting solution presents a cost-effective approach to meeting emission regulations while enhancing vehicle performance expectations.
TIME
2 weeks
OUTCOME
Many visitors to Garrett's Knowledge Center portal downloaded the white paper, sparking heightened interest and engagement in queries concerning Garrett's boosting solutions. These inquiries focused on how the technology enhances fuel economy and reduces emissions for tractor powertrains.
END-TO-END DESIGN PROCESS
1. Content Review and Understanding: Reviewed the provided content thoroughly to understand the key messages, objectives, and target audience of the white paper.
2. Style Document Elements: Used Adobe InDesign to style the document elements according to Garrett's company branding guidelines. This includes formatting text, applying colors and fonts, and designing a cover graphic.
3. Proofreading and Editing: Proofread the white paper to check for spelling and grammar errors, as well as to ensure accuracy and consistency of content.
4. Feedback and Iteration: Shared the draft design with stakeholders for review and incorporated necessary revisions based on the feedback received.
5. Finalise Design and Export: Finalised the white paper layout and styling, ensuring it adheres to Garrett's branding guidelines. The final white paper document was exported from Adobe InDesign to PDF for distribution via the Garrett Knowledge Center portal.
Front cover for Garrett's white paper on Boosting Benefits in Tractor Powertrains
Layout design from Garrett's white paper on Boosting Benefits in Tractor Powertrains
Link to Garrett's white paper on Knowledge Center page
Garrett's white paper introduction on Knowledge Center page
Standee Banner created for Garrett's "Tractor Series" Turbo white paper focusing on the Indian market (April 2023)
