OVERVIEW
Designed a comprehensive white paper (April 2023) showcasing Garrett’s 'Tractor Series' turbo technology. Presented at the Farm Machine Technology summit in New Delhi, India, and publishedon Garrett's Knowledge Center portal, the document serves as an analytical resource for OEMs looking to meet strict emission regulations through engine downsizing.
OBJECTIVES
OEM Engagement: Develop an authoritative editorial layout tailored for OEM technical leads and powertrain engineers.
Communicate Technical Benefits: Clearly present performance analysis and data surrounding engine downsizing, fuel economy, and emission compliance.
Multi-Channel Consistency: Ensure visual alignment across the PDF publication, web portal landing page, and event print collateral.
TIMELINE
2 weeks
KEY RESULTS & IMPACT
High Portal Downloads: Drove significant traffic and downloads on Garrett's Knowledge Center portal following launch.
Increased OEM Inquiries: Sparked direct customer inquiries regarding tractor powertrain downsizing, fuel economy, and emission solutions.
Global Event Presence: Successfully deployed across both international digital channels and live event activations in India.
1. Content Review & Understanding: Reviewed the provided content thoroughly to understand the key messages, objectives, and target audience of the white paper.
2. Style Document Elements: Used Adobe InDesign to style the document elements according to Garrett's company branding guidelines. This includes formatting text, applying colors and fonts, and designing a cover graphic.
3. Proofreading & Editing: Proofread the white paper to check for spelling and grammar errors, as well as to ensure accuracy and consistency of content.
4. Feedback & Iteration: Shared the draft design with stakeholders for review and incorporated necessary revisions based on the feedback received.
5. Finalise Design & Export: Finalised the white paper layout and styling, ensuring it adheres to Garrett's branding guidelines. The final white paper document was exported from Adobe InDesign to PDF for distribution via the Garrett Knowledge Center portal.
Publication Layout & Cover
Front cover design for the "Boosting Benefits in Tractor Powertrains" white paper.
Interior page layout displaying typography hierarchy, callouts, and data charts.
Digital Integration (Knowledge Center)
White paper introduction and download entry point on Garrett's Knowledge Center portal.
Portal landing page layout featuring promotional copy and access links.
Event Collateral (April 2023)
Standee banner designed for the Farm Machine Technology Summit in New Delhi, India.