OVERVIEW
Garrett needed a Roll-Up banner for an external marketing presentation, giving potential customers a clear, at-a-glance introduction to its Commercial Vehicle product portfolio at trade shows and client meetings.
OBJECTIVES
• Communicate three distinct technology pillars (Turbo, E-Turbo, and Fuel Cell Compressor) in a single, at-a-glance visual
• Create standout, brand-aligned impact suited to a busy trade show environment
• Support the sales and marketing team with a reusable, high-quality physical asset
TIMELINE
2 days
KEY RESULTS & IMPACT
Increased Event Engagement: Successfully captured customer attention and generated sales lead inquiries during external presentation events.
Brand Positioning: Reaffirmed Garrett’s positioning as an industry leader in commercial vehicle powertrain and fuel cell technologies.
1. Research: Reviewed Garrett's existing brand guidelines and surveyed competitor trade show materials to identify visual approaches that would stand out in a crowded expo environment.
2. Ideation & Conceptualisation: Explored layout concepts that could represent three distinct technologies within a single vertical format, while aligning with the overall branding and messaging goals.
3. Design Execution: Created the visual using Adobe Photoshop, pairing product imagery with each technology to keep the layout clear at a glance.
4. Feedback & Iteration: Shared initial concepts with stakeholders and refined the layout based on the feedback received.
5. Finalisation & Optimisation: Prepared final print-ready files and delivered the banner at 80 x 200cm.
Garrett Advancing Motion - Transformative Technology Banner Design
A promotional digital display graphic designed for Garrett Advancing Motion highlighting key automotive propulsion technologies, including traditional turbochargers, e-turbo and fuel cell compressor.