OVERVIEW
Garrett was a delegate at the prestigious iMechE (Institute of Mechanical Engineers) conference on Turbochargers and Turbocharging held in London in May 2023.
The annual conference brings together the international automotive engineering community and addresses the latest advances, research and developments in turbocharging system designs and boosting solutions.
OBJECTIVES
Create impactful designs for the 3 walls of Garrett's stand at the conference showcasing Garrett's expertise in Turbomachines, High Speed E-Motors, Power Electronics and Control Software.
The stand should capture the attention of engineers, researchers, OEMs, suppliers and academics and reinforce Garrett's presence as an industry leader.
TIME
3 days
OUTCOME
The large-scale designs, effectively captured the attention of the conference attendees and solidified Garrett's position as a prominent industry leader.
END-TO-END DESIGN PROCESS
1. Research: Conducted thorough research to understand the objectives of the conference and the target audience. Gathered relevant visuals and researched current design trends to inform the creative process.
2. Ideation and Conceptualisation: Developed concepts that aligned with the overall branding and messaging goals.
3. Design Execution: Created the visuals for the conference stand's walls using Adobe Photoshop and incorporated relevant imagery and textual information to visually represent the technologies.
4. Feedback and Iteration: Gathered feedback from stakeholders on the initial designs and incorporated necessary revisions based on the feedback received.
5. Finalisation and Optimisation: Finalised the visual designs for printing and production, ensuring they were ready for display at the conference stand.
Exterior wall image for Garrett's stand at the iMechE event in London
A5 printed visual for Garrett's stand at the iMechE event in London
Photo of Garrett's stand at the iMechE event in London
