OVERVIEW
Designed large-scale graphics for Garrett’s exhibition stand at the iMechE (Institution of Mechanical Engineers) Turbocharging Conference in London. The designs showcased Garrett’s core innovations, including Turbomachines, High-Speed E-Motors, Power Electronics, and Control Software, to an international audience of OEMs, researchers, and engineers.
OBJECTIVES
Exhibition Impact: Design large-format artwork for all three stand walls to capture the attention of delegates, researchers, and OEM leads.
Showcase Core Tech: Clearly communicate Garrett’s expertise across Turbomachines, High-Speed E-Motors, Power Electronics, and Control Software.
Reinforce Leadership: Strengthen Garrett’s brand presence as a premier industry innovator in e-boosting and turbomachines.
TIMELINE
3 days
TOOLS
Adobe Photoshop, Illustrator
KEY RESULTS & IMPACT
High Engagement: Effectively drew conference delegates, researchers, and industry OEMs to the Garrett booth throughout the event.
Brand Leadership: Successfully reinforced Garrett's position as an industry leader in e-boosting and turbomachinery technology.
Flawless Production: Delivered all large-format wall graphics and print assets within a tight 3-day timeline with zero production issues.
1. Research: Analysed conference themes and target demographics (engineers, OEMs, academics) to align visual storytelling with key product focus areas.
2. Ideation & Conceptualisation: Developed concepts that aligned with the overall branding and messaging goals.
3. Design Execution: Created composite visuals in Adobe Photoshop combining technical imagery, software iconography, and brand graphics at print-ready resolutions.
4. Feedback & Iteration: Iterated on layout compositions based on feedback from internal marketing and engineering leads.
5. Finalisation & Optimisation: Prepared colour-calibrated (CMYK) artwork and large-format print files for vendor production, ensuring exact dimensional fit for all 3 stand walls.
Exterior Large-Scale Exterior Wall Graphic
Print-ready visual layout designed for Garrett's primary exhibition stand wall.
Print Collateral (A5 Flyer)
A5 promotional visual distributed to booth visitors and event delegates.
Event Setup (London May 2023)
On-site photograph of Garrett's completed exhibition booth at the iMechE conference.