OVERVIEW
Designed social media ad campaigns to support the Digital Marketing Team's initiative to promote the Garrett Connect Mobile app on Facebook, Instagram and Google. I utilised my copywriting skills to create an impactful strapline for all the advertising visuals.
OBJECTIVES
Collaborate closely with Garrett's Digital Marketing team to create advertisements aimed at promoting the Garrett Connect Mobile app across Facebook, Instagram, and Google platforms. Adhere to the design specifications of each advertising platform to produce engaging visuals that effectively showcase the app's download locations.
TIMELINE
3 weeks
Key results & impact
Multi-Platform Reach: Successfully drove user acquisition across iOS (App Store), Android (Google Play), and Huawei AppGallery through targeted multi-platform ad campaigns.
Sustained App Growth: Supported Garrett Connect’s user adoption strategy, helping scale the platform to over 100,000 active users and consistent year-on-year growth from 2021 to 2023.
DESIGN PROCESS & STRATEGY
1. Research & Analysis: Analysed target audience behaviors, market trends, and competitor ad strategies to identify the app’s key selling points and core messaging.
2. Design Execution: Developed initial ad concepts in Adobe Photoshop, aligned with campaign goals.
3. Feedback & Iteration: Collaborated with the Digital Marketing team to gather feedback, refining and iterating on visuals to align with project objectives.
4. Finalisation & Implementation: Produced final, high-resolution ad assets optimised for platform specs that clearly conveyed the app's value proposition.
Facebook Advert - Garrett Connect Mobile App
Facebook Ad Creative – Designed in Adobe Photoshop featuring custom campaign strapline copywriting.
Instagram Advert - Garrett Connect Mobile App
Instagram Ad Creative – Designed in Adobe Photoshop featuring custom campaign strapline copywriting and app screenshots.
Google Display Ads Set - Garrett Connect Mobile App
Google Display Network Ad Formats – Designed in Adobe Photoshop showcasing responsive layouts across standard desktop and mobile dimensions (Skyscraper, Leaderboard, Square, and Banners).
Google Display Ad (Wide Skyscraper) - Garrett Connect Mobile App
Google Display Ad (160x600 Wide Skyscraper) – Designed in Adobe Photoshop showcasing vertical layout adaptation, headline typography, and call-to-action hierarchy.