OVERVIEW
Garrett showcased its groundbreaking H2ICE (Hydrogen Internal Combustion Engine) technologies with posts published on LinkedIn in 2023.
OBJECTIVES
Create impactful visuals to support Garrett's marketing initiatives on LinkedIn to promote and generate interest in Garrett's Mechanical and E-Boosting solutions for H2ICE (Hydrogen Internal Combustion Engine) technologies.
TIMELINE
2 weeks
KEY RESULTS & IMPACT
Top-Performing Content: Became Garrett’s most-visited LinkedIn post of 2023, driving record page traffic.
High B2B Engagement: Successfully boosted brand visibility and engagement across hydrogen mobility and OEM sectors.
1. Research: Conducted reseach to understand Garrett's H2ICE Mechanical and E-Boosting solutions alongside social media visual trends.
2. Ideation & Conceptualisation: Developed layout concepts to communicate the benefits and features of Mechanical and E-Boosting solutions for hydrogen combustion engines.
3. Design Execution: Created the visuals using Adobe Photoshop and incorporated relevant imagery and textual information.
4. Feedback & Iteration: Iterated on visual compositions based on feedback from engineering and marketing leads to ensure message accuracy.
5. Finalisation & Optimisation: Finalised layout dimensions for maximum legibility and display quality in LinkedIn's mobile and desktop feeds.
H2ICE Boosting Solutions Overview Graphic
Custom social banner designed for LinkedIn feed posts, showcasing Garrett’s complete portfolio of mechanical and electrical boosting technologies for Hydrogen Internal Combustion Engines (H2ICE).
Live LinkedIn Post Integration
In-feed view of the published LinkedIn post showcasing final visual assets, copywriting, and link preview layout as seen by desktop users.
Mechanical Solutions Graphic
LinkedIn post highlighting VNT, 2-Stage, and SC-VNT mechanical turbocharging solutions for hydrogen trucks.
E-Boosting Solutions Graphic
LinkedIn graphic showcasing E-Turbo and E-Compressor technologies applied to hydrogen passenger vehicles.